In this episode of ScaleUp Radio, Kevin Brent is joined by Matias Carpio, co-founder of Onlyscience – a soon-to-launch SaaS platform on a mission to make advanced marketing analytics accessible to agencies of all sizes.

Onlyscience is building an AI-powered analytics tool that enables marketing agencies to quantify and optimise campaign performance – all without needing a technical background. The platform, which includes a storytelling layer for actionable insights, aims to help agencies move beyond spreadsheets and guesswork with a simplified yet powerful solution.

Though the business is currently pre-revenue, the team has spent the last 18 months developing the product and recently secured investment – including a highly competitive Innovate UK grant – as they prepare for launch in August 2025.

Kevin and Matias dive into the journey so far, discussing the challenges of being a solo founder, the nuances of building and communicating a clear value proposition, and why self-care and continual learning are essential parts of startup life.

🧠 Key Highlights:

• Product Vision: A SaaS platform automating marketing analytics and forecasting, tailored for small to medium agencies lacking in-house data expertise.
• Startup Journey: Bootstrapped for the first year, now backed by investment and gearing up for launch.
• Go-to-Market: Three-tier pricing model, initial UK focus with eyes on US/EU expansion, and a strong waitlist strategy.
• Leadership Insights: Matias shares the emotional realities of entrepreneurship, from managing expectations to the importance of celebrating small wins.

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For now, continue listening for the full story from Matias.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

[email protected]

Kevin's Latest Book Is Available!

Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

Matias can be found here:

https://www.linkedin.com/in/matias-carpio/

https://www.linkedin.com/company/onlyscience-ltd/

https://www.onlyscience.io/

Resources:

Start With Why by Simon Sinek - https://uk.bookshop.org/p/books/start-with-why-15th-anniversary-edition-how-great-leaders-inspire-everyone-to-take-action-simon-sinek/7820616?ean=9781405977593

The Hard Thing About Hard Things by Ben Horowitz - https://uk.bookshop.org/p/books/the-hard-thing-about-hard-things-building-a-business-when-there-are-no-easy-answers-ben-horowitz/1410558?ean=9780062273208

The Art of Breakthrough by Stephen Staten - https://www.amazon.co.uk/Art-Breakthrough-Collaborating-Audacious-Undertakings-ebook/dp/B07KY59FLQ