Xero Shoes include a complete line of shoes, sandals, and boots that let feet function naturally -- bending, flexing, and safely FEELING the world. Steven Sashen is the Co-Founder & CEO and the company has made over $13M in revenue.
• People don’t like to talk about how luck, fate, and things out of control play in their success.
• The only thing you can control is the risk – Because no one bats 100%. 
• Had to learn to fire quickly. 
• Misconception – You'll be happy when you reach a certain level. 
• Unwind – Idea that you are unique. 
• Sometimes success is 4x worse. 

TIME-STAMPED SHOW NOTES: [2:40] Only care about data. [5:50] Create momentum. [8:20] Biggest misconception.

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