Here’s the problem with your business.

Maybe you can rattle off 15 product features…

*Yawn.*

You might even have the writing chops to “re-frame” those features as benefits…

…but here’s what you’re missing:

Your customers don’t give a damn.

Truth is –

Your most profitable customers ONLY care about one or two problems your product solves.

Sell the wrong benefit…

...and your sales will suffer.

Key in on the RIGHT benefit –

…and you’ll see geometric increases in your revenue.

In this episode –

Veteran copywriter Michael Silk returns to dish on empathy:

The 7-letter word that underlies ALL marketing.

Michael joined us back on Episode 42 –

…and shared his seductive F.U.N. formula to write emails that sell.

(That episode here: www.themcmethod.com/42).

Today –

You’ll discover how to read your customers’ minds.

Study this process…

…use it to dial in your email marketing…

…and enjoy higher conversions than you thought possible.

In this episode, you’ll discover:

* how to dig into your market and figure out what prospects REALLY want

* how to profit more…by making fun of your competitors 

* why copywriting “formulas” are NOT the beez-kneez when it comes to sales

* the make-or-break appeal that’s at the front of your customer’s mind

* a disgusting “stomach ulcer” lesson in solving REAL pain points

* one trick your competitors are doing to get a leg up on you

* why EMPATHY is king

Mentioned:

* Michaelsilkconsulting dot com – Michael’s site

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

John: It’s John McIntyre here, The Autoresponder Guy. I’m here with a guest who’s been on the podcast before. His name is Michael Silk. He originally came on to talk about how he wrote F.U.N. emails for a bunch of different companies. One of them was doing a high seven to eight figures. That podcast episode was all about these fun emails which was fun, unusual, and they get noticed.

If you want to check that out, you can go to themcmethod.com/42. Originally, we had … On that episode you can get an intro or a background on who Michael is and what he does. He is a copywriter; a damn good one. He has some really interesting ideas, but today instead of going into formulas … We talked a bit about this before the call. The idea of fun, that’s a bit of a formula.

Today I wanted to talk a bit about why formulas aren’t … They’re just not everything you need. There’s a little bit more. We’ll get into that. We are going to talk about a few different things. This is more of a free-flowing podcast. I’ve done a few of these in the past and I have no idea where they are going to end up, so we’re just going to have some fun.

How you doing today, Michael?

Michael: I’m very good. Thanks, John. Yeah, thank you.

John: Good to have you back.

Michael: Yeah, good to be on. Like you, we’ll just see where this podcast goes and I’m sure some good ideas will come out it and bring a lot of value to it.