DevReady Podcast

Episode 52 - R&D, Product Design, and Innovation with George Mirabelli


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On this episode of the DevReady Podcast, Andrew and Anthony sit down with SoftLogic Solution's R&D Director, George Mirabelli.
George got his start designing air-traffic controller systems for the military and various governments around the world. He then started working with R&D in insurance and finance systems. He had a long career in design and software development. Recently, he’s been showing businesses how to really make the most of the R&D tax incentives from a design perspective.
Criteria for the R&D tax incentive:
●Australian company
●High innovation
●New knowledge requires experimentation and risk of failure
George really plainly puts it that with R&D, you’re investing previous profits into developing new products—so it needs to be worth it. The R&D structure of your product design needs to be fully incorporated to reap your maximum ROI. George also explains the difference between the apportionment method vs. the timesheet method.
Topics Covered:
●Understanding the R&D tax incentive.
●The knowledge that can be easily accessed is not new knowledge.
●Core and supporting R&D activities.
●Getting your documentation straight early on is key.
●R&D is an integral part of the product strategy.
●Tracking costs in core and supporting R&D.
●Creating an R&D manual.
Key Quotes:
❏“With a rebate up to 43%, [The R&D tax incentive] is designed for high innovation, like new knowledge.” (4:30)
❏“It doesn’t matter if the experimentation is successful.” (5:45)
❏“It’s really important that people take the documentation process and embed it into the way they think about R&D, which is basically what I do.” (12:25)
❏“It’s important in software development to separate the idea of Agile development from the iterations.” (15:45)
❏“It’s just writing it down.” (17:15)
❏“You want to be able to find [your R&D processes] consistently.” (24:45)
❏“R&D starts when the product is being conceptualized.” (28:30)
...more
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