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9 sales-qualified opportunities. 3 closed deals. 10x ACV.

These are the revenue results Postindustria AdTech gained 6 months later after launching a demand generation and account-based marketing program with us.

But aside from the revenue results, they gained way more important benefits for their business:

- A proven and effective process they replicate now in another vertical to scale revenue
- Unique positioning and expert position in the AdTech vertical that helps them step out from the competition on the overcrowded software development market
- Powerful network and connections that are generating inbound opportunities for them.

I sat down with Dmytro Kustov, CMO at Postindustria, who was (and still is) in trenches and was launching a program with me to discuss all the nitty-gritty details like:

- How do they create and distribute content to generate awareness and demand in the AdTech market
- The crucial factors that impact the success of ABM and demand generation programs
- What metrics they are measuring
- The key takeaways and learnings after 1 year of running the programs
Enjoy!

If you are considering launching a demand gen program, check our LinkedIn Allbound Sales Machine playbook: https://fullfunnel.io/linkedin-allbound-sales-machine

Dmytro Kustov on LinkedIn: https://www.linkedin.com/in/dmytrokustov/