Imitation is an unfortunate thing that happens oftentimes in our industry. Especially in the creative side of the sports business. We often see popular designers getting ripped off by Instagram "sports edits" or see colleges or professional teams steal taglines from other teams.

Imitation is a natural human trait, yet there is a proper way to imitate and not be a theif. In this Halftime episode, I discuss the differences between imitation and inspiration, how to think outside the box to get inspired, subconscious inspiration and when to imitate for learning purposes.

I also touch on the work of Jonny Ive and how he was influenced by famous industrial designer and minimalist, Dieter Rams.

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My next guest is Alexandra Mount. Alex is an art director for the NFL's consumer product line. Prior to the NFL, Alex had stints at SME Branding and Madison Square Garden where she worked on visual design and campaigns for the New York Knicks and New York Rangers.

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