Congratulations!

You can eliminate 80% of your to-do list.

That’s right.

Find the one or two tasks that “move the dial”…

…and ONLY do those.

Work less.

Make more money.

Sound good?

Good.

There’s only one problem –

How do you decide what tasks are high-impact?

Today –

You’ll meet an 80/20 expert…

…and learn how to best leverage your time into cash.

Perry Marshall is the world’s TOP expert on 80/20 marketing.

He’s the author of several “Ultimate Guides”:

[+] Google Adwords

[+] Facebook Advertising

[+] Pay-Per-Click Advertising

…and most recently:

80/20 Sales and Marketing:

The Definitive Guide to Working Less and Making More.

TRUST me.

Perry’s book was one of the best I read all last year. 

While reading –

I remember thinking:

“This book’s going to make me a millionaire.”

Felt like escaping the Matrix.

You’ll see why.

Stick around to the end –

Perry offers you a deal you can’t refuse.

In this episode, you’ll discover:

* why it’s EASIER to make $100,000 than $10,000

* how to approach direct marketing like an engineer

* the most common personality type to starting a successful business (is this you?)

* what Starbucks can teach you about growing your revenue

* the #1 question to ask your prospects (stick this in your survey!)

* how to instantly differentiate yourself from competitors

Mentioned:

* Dan Kennedy

* Perry Marshall’s book: 80/20 Sales and Marketing

* Sell8020.com – Perry’s offer to you: get his book here

* Legendary copywriter Herschell Gordon Lewis “Sell results, not procedures.”

Intro and outro backing music: Forever More by CREO

Raw transcript:

Download PDF transcript here.

 

John: It’s John McIntyre here, the Autoresponder Guy. I’m here with Perry Marshall. Now, Perry is the world’s top expert on online marketing, especially pay per click marketing with Google AdWords, with Facebook. We’re just chatting. He does a whole range of stuff from the page graphic to the email marketing. He’s got email copywriting products. He’s got stuff on the strategy and the 80/20 principle and a whole bunch of different things.

There’s several books on AdWords, on Facebook ads, on split testing, all this different stuff. It’s really, really good. I just actually read one of his books recently and it blew my mind. I’ll talk a bit about that today.

Now, that book was actually 80/20 Sales and Marketing. I read it a couple of months ago. I’ve recommended it to I don’t know how many friends. I seriously recommend it. It was one of the best books I’ve read probably in the last year. How about that?

I remember thinking while I was reading it that the ideas in his book are going to make me a millionaire one day. It felt a bit like escaping the matrix. You’ll see why in just a minute. So that’s that.

First, I want to welcome Perry. Perry, how are you going today?

Perry: Good. Great. It’s a beautiful day and I’m glad to be talking to you. Nice to meet a guy who knows the power of auto-responders.