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Episode #530: ScaleUp Club - Maintaining The Balance Between Entrepreneurial Freedom and Corporate Structure - with Ross Latta and Adam Johnson
In this special ScaleUp Club Q&A session, we welcomed back two familiar faces – Ross Latta, co-founder of MacroFin, and Adam Johnson, representing 3RP. I originally interviewed Ross and his Macrofin co-founder Stephen. Since then, both Macrofin and 3RP, once competitors in the NetSuite ERP space, have recently been acquired by Cooper Parry – a bold move that's opened up new opportunities and strategic directions for each.
What followed was an insightful, honest conversation around leadership transitions, cultural integration, and navigating the delicate balance between entrepreneurial freedom and corporate structure.
Key Takeaways:
- Merging Without Losing Identity: Although MacroFin and 3RP now sit under the Cooper Parry umbrella, both retain operational autonomy – a deliberate move to preserve their distinct cultures and strengths.
- Constructive Conflict Fuels Growth: Encouraging debate, challenging ideas, and psychological safety are central to how both teams make decisions and innovate.
- Leadership Evolution: With access to more experienced leadership, Ross and Stephen have been able to shift focus toward strategic growth and people development.
- Bold Moves Enabled: Financial backing from Cooper Parry has allowed both businesses to think bigger, act bolder, and invest in long-term impact.
Standout Quote: "We've built a culture where everyone can challenge decisions — because it's not about being right, it's about getting it right." – Ross Latta
Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Ross and Adam.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin & Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Ross can be found here:
https://www.linkedin.com/in/ross-latta-macrofin
Adam can be found here:
https://www.linkedin.com/in/adamtjohnson
View all episodes
By ScaleUp RadioIn this special ScaleUp Club Q&A session, we welcomed back two familiar faces – Ross Latta, co-founder of MacroFin, and Adam Johnson, representing 3RP. I originally interviewed Ross and his Macrofin co-founder Stephen. Since then, both Macrofin and 3RP, once competitors in the NetSuite ERP space, have recently been acquired by Cooper Parry – a bold move that's opened up new opportunities and strategic directions for each.
What followed was an insightful, honest conversation around leadership transitions, cultural integration, and navigating the delicate balance between entrepreneurial freedom and corporate structure.
Key Takeaways:
- Merging Without Losing Identity: Although MacroFin and 3RP now sit under the Cooper Parry umbrella, both retain operational autonomy – a deliberate move to preserve their distinct cultures and strengths.
- Constructive Conflict Fuels Growth: Encouraging debate, challenging ideas, and psychological safety are central to how both teams make decisions and innovate.
- Leadership Evolution: With access to more experienced leadership, Ross and Stephen have been able to shift focus toward strategic growth and people development.
- Bold Moves Enabled: Financial backing from Cooper Parry has allowed both businesses to think bigger, act bolder, and invest in long-term impact.
Standout Quote: "We've built a culture where everyone can challenge decisions — because it's not about being right, it's about getting it right." – Ross Latta
Make sure you don't miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.
For now, continue listening for the full story from Ross and Adam.
Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.
If you would like to be a guest on ScaleUp Radio, please click here:
https://bizsmarts.co.uk/scaleupradio/kevin
You can get in touch with Kevin & Granger here:
Kevin's Latest Book Is Available!
Drawing on BizSmart's own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.
More on the Book HERE - https://www.esusgroup.co.uk/
Ross can be found here:
https://www.linkedin.com/in/ross-latta-macrofin
Adam can be found here:
https://www.linkedin.com/in/adamtjohnson
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