In this episode, host Pete Moore sits down with Noam Tamir, successful entrepreneur, long-time fitness veteran, and founder of TS Fitness. Noam shares his journey from working at Crunch to building his own space in New York City in 2011. He talks about the importance of understanding business numbers, creating a strong team culture, and developing effective client relationships.

Pete and Noam also dive into the evolving fitness landscape, the significance of community in client retention, and the role of personalized strength and conditioning in achieving fitness goals. Tamir provides some fantastic tips on his success, the challenges he has overcome, and his future plans while staying true to his passion for building communities and transforming lives.

On creating a secure and growth-oriented working environment, Tamir states, "This year was the first time I put people on salary. People crave security. One thing that I do to prioritize my day is I'll write out the five biggest things that I need to get done. That's something that I also translate to my team. I share that constant pursuit of growth . . . and it helps them get locked into their job here."

Key themes discussed

• Learning from mistakes
• Boutiques and customer connection
• AI, sports, and personal memories
• Strength training for optimal results 
• Expanding beyond NY
• Excitement for 2025 trends

A few key takeaways: 

1. Entrepreneurial Journey: Noam shares his journey from being a personal trainer at Crunch to becoming an entrepreneur. He emphasizes the importance of learning business operations and management skills, as these foundational experiences helped tremendously when starting TS Fitness.

2. Business Strategy and Growth: Despite pressures to expand, Noam has maintained one location for over a decade. (An extremely rare feat in arguably the most competitive fitness market in the country.) He highlights the effectiveness of small group personal training as a key to his success, indicating a strategic choice to focus on quality over quantity.

3. Client Retention and Community Building: Noam underscores the significance of building a true community within his studio. He believes that while clients come for fitness goals, they end up staying because of the community and personal connections they've built. 

4. Metrics and Management: The importance of knowing and tracking business metrics is crucial. Noam discusses the use of a scorecard to track revenue, expenses, member numbers, and other key performance indicators, which helps him manage things effectively.

5. Holistic Health Approach: TS Fitness takes a comprehensive approach to health, incorporating strength training with cardiovascular exercises and nutritional guidance. Noam emphasizes the need for balance and the benefits of strength training combined with other forms of exercise and healthy eating to achieve overall wellness.

Click to download transcript. 

Resources: 

• Noam Tamir: https://www.linkedin.com/in/noam-tamir-fitness/ 
• TS Fitness: https://tsfitnessnyc.com/  
• Prospect Wizard: http://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com