In this episode, we've reconnected with Andrew Menter (episode #135) as we dive into what they've been doing recently over at Physmodo. Pete and Andrew chat about the advancements the company has made since inception, focusing a lot on their consumer app designed for self-assessment in movement screening. Andrew shares the journey of adapting the business from its initial push into fitness spaces to expanding into markets like sports orthopedic medicine.

They also touch on the application of their tech for injury prevention, particularly in youth sports, and the exciting intersection of biomechanical analysis with consumer wearables. Andrew reflects on the challenges and milestones along the way, and offers insights into the future of movement analysis in various industries. 

Key themes discussed

• Expanding Fitness Assessment Reach
• Injury Risk Analysis & Trends
• FMS Research and Injury Screening
• Data Ownership and Wearable Insights
• Subscription App with Minimal Signup
• Job Requirements and Assessments
• Workers' Comp and Job Requirements
• Entrepreneurial Solutions in Youth Sports

A few key takeaways: 

1. Consumer Movement Assessment: Menter discussed the evolution of Physmodo, highlighting its application as a consumer app. It allows people to to perform a self-movement screen, providing scores on mobility, stability, posture, and symmetry. This is particularly relevant for youth athletes to track movement patterns and identify potential risks for future injuries.

2. Integration with Wearables: The app’s potential to integrate with wearables like WHOOP, Garmin, and others was emphasized. It aims to combine biomechanical assessments with biometric data from wearables to provide insights into an someone's readiness for physical activities.

3. Targeting New Markets: Physmodo is expanding beyond fitness centers into other sectors such as sports orthopedics. For instance, the collaboration with a sports orthopedic medicine group in Atlanta to screen 25,000 youth athletes shows the scalability of the assessment tool for larger populations.

4. Continuous Software Innovation: The episode also highlighted the challenges and necessity of continuous software updates and iterations. Menter shared insights about the learning curve involved, since starting with limited software knowledge, emphasizing the importance of version upgrades and adaptability over time.

5. Potential in Occupational Health: There is also potential for using Physmodo in occupational health scenarios, such as workers’ comp and job screenings. While there are legal considerations, the idea of using movement assessments to ensure fitness for specific jobs, like warehouse work, was also discussed.

Click here to download transcript. 

Resources: 

• Physmodo: https://physmodo.com 
• Andrew's First HALO Talks: https://www.halotalks.com/andrew-menter-tyler-nicholson-physmodo
• Prospect Wizard: http://www.theprospectwizard.com
• Promotion Vault: http://www.promotionvault.com
• HigherDose: http://www.higherdose.com