Samantha Watkins is a seasoned marketing professional who transitioned from dermatology to specialize in dental marketing strategies. Watkins' perspective on dental marketing strategies is strategic and personalized, emphasizing the importance of understanding the unique needs and goals of each dental practice. Her approach is rooted in her diverse experiences, which include leading marketing efforts for numerous dental practices and focusing on individualized patient experiences. Watkins believes in starting with the basics, such as having a website and social media presence, before investing in more advanced marketing tactics. She also stresses the importance of managing expectations, being honest with clients about what is achievable, and setting realistic goals and KPIs to measure success over time. Her expertise in content creation, social media, reviews, and website development has contributed to the rapid growth of dental offices under her guidance.

Here’s what to expect this episode:     

Connect with Samantha Watkins:

https://www.linkedin.com/in/samantha-watkins-mba-b20394129/

Connect with Stan Kinder:

https://www.everythingdso.com/

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