Content on its own is not going to shift the dial. No truer words have been spoken by Rana in this podcast episode. No matter how good your content is, if there is no strategy and consistent activity around it, it’s nothing.

Listen as Rana Saini and Andrew McWhirter discuss the dangers of prioritising telling people who you are versus telling people WHAT you do. Of course it makes up for good content but that stops you from telling the whole story that people are interested in. WHAT can you do for them? Finish the whole episode to learn why your WHAT outweighs your who in getting business and how telling people your what requires more than putting out good content.