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Episode 54: Looking at Your Money Without Flinching
In this episode, I sit down with Yarelys Tifa, founder of Cash Is Queen — a company built around a truth most ambitious women learn the hard way: real freedom in your business and your life starts with an honest look at your money.
Yarelys's own story is the short version of the conversation. She found her freedom by sitting down with her cash flow, looking at it without flinching, and understanding for the first time where her money was actually going and what she actually needed. That single act — refusing to look away from her own numbers — became the foundation for everything that followed.
Most of us have been quietly avoiding this work. We don't check the balances. We don't reconcile the spending. We don't run the math on what we'd actually need to feel secure. We let the numbers stay vague because looking at them feels worse than not looking, and we tell ourselves we'll get to it when things are calmer or when we have more time. We talk about why that avoidance is so common, what it actually costs us, and the practical, unflinching shift that happens once you finally look.
If money has felt like a topic that's always slightly over your head — or one you keep meaning to get a handle on but somehow never quite do — this conversation will give you both the framework and the courage to start.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Yarelys:Cash Is Queen: https://cashisqueenllc.com[Yarelys's Instagram — see note below]
Resources mentioned in this episode:Personal Capital: https://personalcapital.com
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm
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By Sallie Ogden
4.9
7070 ratings
In this episode, I sit down with Yarelys Tifa, founder of Cash Is Queen — a company built around a truth most ambitious women learn the hard way: real freedom in your business and your life starts with an honest look at your money.
Yarelys's own story is the short version of the conversation. She found her freedom by sitting down with her cash flow, looking at it without flinching, and understanding for the first time where her money was actually going and what she actually needed. That single act — refusing to look away from her own numbers — became the foundation for everything that followed.
Most of us have been quietly avoiding this work. We don't check the balances. We don't reconcile the spending. We don't run the math on what we'd actually need to feel secure. We let the numbers stay vague because looking at them feels worse than not looking, and we tell ourselves we'll get to it when things are calmer or when we have more time. We talk about why that avoidance is so common, what it actually costs us, and the practical, unflinching shift that happens once you finally look.
If money has felt like a topic that's always slightly over your head — or one you keep meaning to get a handle on but somehow never quite do — this conversation will give you both the framework and the courage to start.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Yarelys:Cash Is Queen: https://cashisqueenllc.com[Yarelys's Instagram — see note below]
Resources mentioned in this episode:Personal Capital: https://personalcapital.com
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm