How Kate Erwin, Head of Content at Contractbook, breaks bread with her sales counterparts to support company growth.

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Marketing gets a bad rap in the world of SaaS sales. They’re looked at as the “fluff” behind the real work - sales.

And as fun as it is to belittle marketing, their jobs can make the lives of their sales counterparts much, much easier.

From creating personalized content to running large-scale events, marketing has the opportunity to support and enable reps in a way that others can’t.

Our guest, Kate Erwin, has made that her mission as a marketer. She constantly asks a simple, but powerful, question to help strengthen the relationship she has with her sales team:

“How can I support you?”

Kate sat down with us to share more about her mindset as a marketer, how she fosters alignment at her company, and what you (yes, you!) can do to start bridging the gap between these departments at your own company.

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💻 Kate's Episode Page: demanddrive.com/podcast/marketers-are-friends-not-food

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