In this episode of the Wine Whiskey Weed Podcast, Sid Patel sits down with Matthew McCulloch, Managing Director of Langmeil Winery and Chairman of the Wine Barossa Committee, to explore how wineries can scale their sales and boost profits. Matthew shares insights and game plays on identifying profitable customer segments, breaking into new markets, and navigating the challenges of running a winery. Dive into strategies for top-line revenue growth and boosting net margins while staying competitive in a dynamic wine industry. Matthew also offers advice on leadership, team empowerment, and planning for 2025–26. If you’re a winery owner, manager, or marketer, tune in to learn from one of the wine industry’s most accomplished leaders and gain practical tips to elevate your business.