The world might have changed right in front of your eyes. TikTok, Instagram Reels, YouTube, and not to mention the explosion of audio content like podcasts. This might seem like an issue for B2C brands or people who market to teenagers but it's not. Audio and video content is here to stay, and it needs to be a major part of your marketing and sales strategy. The people you’re trying to attract to your business are consuming massive amounts of video and audio content along their buyer journey. In fact, data shows they prefer printed or written content. Now it’s time to start including more audio and video content in your marketing, sales, and customer service execution. In today’s show, we’ll talk about exactly how to do that.

What we’ll cover in the show –

• How to know what video and audio content you might need in your revenue generation efforts