Episode 55 of the Support Breakfast podcast with:

- Lisa Hunt (Geckoboard)

- Dave Chapman (Buffer)

- Sarah Ley-Hamilton (Timely)

- Conor Pendergrast (Expensify)

This week, we’re chatting about customer personas. Making decisions based on a customers behaviour, skill level or goals are often used in a marketing context. Does this approach have a place in support?

Links mentioned:

- Diego's Instagram: https://www.instagram.com/diego_the_boston_terrier/

- Ellery Bow: https://ellerybow.com

- Minor Figures Cold Brew: https://www.instagram.com/minorfigures/?hl

- Jobs To Be Done (JTBD): http://www.jobstobedone.org

- Wistia - Not phone first: https://wistia.com/blog/scaling-support-why-we-removed-our-phone-number-from-our-website

- Getting curious with Jonathan Van Ness: http://gettingcurious.libsyn.com

supportbreakfast.com

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@supportbrekkie

@sarahleyh

@gentlethorns

@davechapman

@conorp