Joining Mik in this episode of Mik + One is Professor Mohan Sawhney, Associate Dean of Digital Innovation and a Clinical Professor of Marketing at Northwestern University. ​

Sawhney discusses the evolution and importance of product management as a discipline. He emphasizes the need for formal training and frameworks in product management and highlights the role of product managers as mini CEOs and customer advocates. Sawhney also explores the challenges and opportunities in implementing product management in different industries, including technology companies, B2B industrial companies, and service-based organizations. 

Listen as Mik and Sawhney explore the impact of generative AI on product management, and highlight its potential to enhance day-to-day tasks and improve efficiency and effectiveness

Key discussions include:

• Understanding customer problems and exceeding customer needs

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Additional Resources:

• Portfolio SAFe