Joining Mik in this episode of Mik + One is Professor Mohan Sawhney, Associate Dean of Digital Innovation and a Clinical Professor of Marketing at Northwestern University.
Sawhney discusses the evolution and importance of product management as a discipline. He emphasizes the need for formal training and frameworks in product management and highlights the role of product managers as mini CEOs and customer advocates. Sawhney also explores the challenges and opportunities in implementing product management in different industries, including technology companies, B2B industrial companies, and service-based organizations.
Listen as Mik and Sawhney explore the impact of generative AI on product management, and highlight its potential to enhance day-to-day tasks and improve efficiency and effectiveness
- Understanding customer problems and exceeding customer needs
The product manager’s crucial role as orchestrator, mini CEO, and customer advocate The discipline of product management The potential for growth and adoption in various industriesExecutive sponsorship and implementing organizational structure Expansion of product management beyond tech companies to B2B and services industriesRethinking structure, incentives, and processExploring how to implement product management in organizationsHow Generative AI can improve persona development, wireframing, and roadmap optimizationAI Product management and how it is redefining efficiency for the futureSubscribe to the Mik + One podcast today so you never miss an episode and don’t forget to leave your review.
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