DCA Commerce Code

Episode 55: Revenge Spending: Myth or Reality - The Truth from Down Under


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This week on Commerce Code we speak with Terry McMullen, CEO of OpenSparkz, a leading card-linked technology company based in Sydney that works with leading banks, merchants, shopping malls, and loyalty programs to increase consumer spending. Terry discusses whether revenge spending is real and the tools that merchants are using to lure shoppers back to their stores.

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DCA Commerce CodeBy Digital Commerce Alliance

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