Many of you who use social media probably saw a huge rumor going around the Dr. Pepper, one of the most beloved soft drinks in the world, was going to be discontinued. Guess what? It was all a hoax started by someone on Tiktok and it went viral. In this episode, we discuss how both consumers and businesses should handle social media hoaxes like this. For consumers, we want to discuss the importance of doing your research before you possibly spreading disinformation. For businesses, we discuss what you can do if your company or any of its products, services or people become a victim of a viral rumor. @thesaraissimochronicles1656 joins us to discuss.