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Episode 56: The Founder Who Refuses to Settle Into Routine
In this episode, I sit down with Courtney Folk, the CEO of Renewal Logistics — a company she has built with her husband over nearly two decades and that, in her own words, she still treats like a startup in many ways. That framing is unusual coming from a leader of an established business, and it's exactly what makes the conversation so worth having.
Most companies that have been around for twenty years operate from a place of established routine. Courtney operates from the opposite stance. She actively looks for new verticals and growth opportunities her existing equipment, team, and infrastructure could be redirected toward. She thinks about the parts of Renewal Logistics that are running smoothly as the foundation that frees her up to pursue the parts that are still being built. And she's expanded the company into multiple new business categories using exactly that approach.
We talk about how she structures the operating side of the business — what she's automated, what she's delegated, what she's chosen to keep close — so that she can step into startup mode for new ventures without the existing operations falling apart. She also gets into the mental shift required to keep treating a mature business like a young one, and why most founders lose that ability as their company grows.
If you've been running an established business and quietly missing the energy of the early days — or wondering whether there's a way to build new things without rebuilding from scratch — this conversation will give you a working model.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Courtney and Renewal Logistics:www.renewallogistics.com
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm
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By Sallie Ogden
4.9
7070 ratings
In this episode, I sit down with Courtney Folk, the CEO of Renewal Logistics — a company she has built with her husband over nearly two decades and that, in her own words, she still treats like a startup in many ways. That framing is unusual coming from a leader of an established business, and it's exactly what makes the conversation so worth having.
Most companies that have been around for twenty years operate from a place of established routine. Courtney operates from the opposite stance. She actively looks for new verticals and growth opportunities her existing equipment, team, and infrastructure could be redirected toward. She thinks about the parts of Renewal Logistics that are running smoothly as the foundation that frees her up to pursue the parts that are still being built. And she's expanded the company into multiple new business categories using exactly that approach.
We talk about how she structures the operating side of the business — what she's automated, what she's delegated, what she's chosen to keep close — so that she can step into startup mode for new ventures without the existing operations falling apart. She also gets into the mental shift required to keep treating a mature business like a young one, and why most founders lose that ability as their company grows.
If you've been running an established business and quietly missing the energy of the early days — or wondering whether there's a way to build new things without rebuilding from scratch — this conversation will give you a working model.
This episode originally aired on Hitting Rock Middle, the show that has since evolved into The Sallie Ogden Show.
Connect with Courtney and Renewal Logistics:www.renewallogistics.com
About the show:
The Sallie Ogden Show is for the woman who's already built something — and is stuck at the plateau where the old playbook stops working. Tactical when you need a number. Honest when you need a mirror. Hosted by former lawyer turned consultant Sallie Ogden.
Stay connected:Newsletter (Further): https://www.growwiththebrimm.com/furthernewsletterFree business assessment — The BRIMM Business Scan: https://thebrimm.typeform.com/to/fuYmBbJIWebsite: growwiththebrimm.comInstagram: @the_brimm