One of the most persistent belief systems in modern business, is that by giving someone equity they automatically increase their contribution and engagement. Why is it that this is just not the lived reality more often than not?! Using vivid examples — from dental practice partnerships to office managers gaming bonus systems — I expose the structural and psychological flaws that cause incentive systems to fail, revealing what THE critical missing ingredient is. Whether you're handing out equity to retain a star performer or offering bonuses to hit overhead targets, this episode will fundamentally upgrade how you design deals and incentivize the people around you.