To read the original article, click on the title: https://moseleywilliams.com/do-you-love-it-enough/ (Do You Love It Enough?)
So to summarize:
What is it about — not what but how — you do what you do that you love so much that you know everyone else will love it too?
Most great businesses didn’t become great businesses for what they did. It was about why they did it.
Figure out why the people who do business with you chose you. Once you figure that out, a lot of your other marketing problems will go away.