In this episode, I talk about why research is (for most interviewers) essential to getting the best interview they can. In it, I read a passage from The Art of the Interview by Lawrence Grobel about his research philosophy. 

Through this episode, you'll get some fresh ideas of how to do research on your interviewees no matter the subject you're interviewing them about. You'll also have a solid understanding of why this part of the process is essential to getting the interviews you want.