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Episode #58 – Damian Thompson on The 3 Email Marketing Campaigns Every Business Should Have
Damian Thompson is an email marketing POWERHOUSE.
He drops so much knowledge on us in today’s episode, you can almost hear Arnold Schwarzenegger warning you to,
“Get Doooooown!”
It’s that good…
Damian’s company Linchpin, helps businesses make more money with every email they send using a method almost no one talks about…
…marketing automation.
Damian believes every business ought to have 3 campaigns…
3 campaigns that talk directly to who you’re targeting, depending on how ready they are to buy.
Think about it…
At the very least, you’ve gotta talk to prospects and customers differently.
But if you wanna be a real email boss, you’ve gotta talk to prospects differently based on what stage of the buying cycle they’re in.
That’s why you NEED multiple campaigns…
…and that’s what you’ll discover in today’s episode.
In this episode, you’ll discover:
Why creating 3 campaigns helps you reach your GREATEST potential (vs using a single auto-responder for everyone on your list).
How to plant seeds within your emails in order to avoid having to ‘pitch‘ during the phone call.
What The Insult Sandwich is and how/when to use it in order to keep your clients hooked, even after you’ve exposed them their faults.
Why your BEST salesmen in the world are your happy clients (included are actionable steps for how best to utilize their services).
The number one reason why email is the most powerful marketing tool on Earth (After hearing this, you’ll want to improve your email chops, ASAP).
How to identify a person’s buying stage (master this, and your campaigns will provide you endless success).
What the rule of reciprocity is and how to use it for boundless personal and financial gains.
How to get people to know, like, and trust you (through selective campaigns, you can focus on their true needs).
Why social proof is EXTREMELY powerful (and how you can use it to put your current income to shame).
Mentioned:
Gary Vaynerchuk‘s jab,jab,hook method
Jay Abraham‘s prowess
Drop Dead Copy
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John:Hey, everybody. It’s John McIntyre here, the Autoresponder Guy, and it’s time for Episode 58, 5-8, of the McMethod Email Marketing Podcast where you’ll discover basically how to make your email marketing kick ass and make more money with it.
Today, we’ll be talking to Damian Thompson about the three marketing automation campaigns every business should have. Now, this is a topic that I’ve haven’t really talked about on this podcast. I haven’t had too many guests on to talk about it either, but here’s a quick summary of what this is all about.
You can go and get an email software program like Infusionsoft or Office Auto Pilot, and what that software will allow you to do is when someone clicks a link in your emails or when someone visits a page on your website, you can trigger an email that gets sent out to them. Let’s say, for example, I am not using a software like this for myself but supposed...
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By The McMethod Email Marketing Podcast Damian Thompson is an email marketing POWERHOUSE.
He drops so much knowledge on us in today’s episode, you can almost hear Arnold Schwarzenegger warning you to,
“Get Doooooown!”
It’s that good…
Damian’s company Linchpin, helps businesses make more money with every email they send using a method almost no one talks about…
…marketing automation.
Damian believes every business ought to have 3 campaigns…
3 campaigns that talk directly to who you’re targeting, depending on how ready they are to buy.
Think about it…
At the very least, you’ve gotta talk to prospects and customers differently.
But if you wanna be a real email boss, you’ve gotta talk to prospects differently based on what stage of the buying cycle they’re in.
That’s why you NEED multiple campaigns…
…and that’s what you’ll discover in today’s episode.
In this episode, you’ll discover:
Why creating 3 campaigns helps you reach your GREATEST potential (vs using a single auto-responder for everyone on your list).
How to plant seeds within your emails in order to avoid having to ‘pitch‘ during the phone call.
What The Insult Sandwich is and how/when to use it in order to keep your clients hooked, even after you’ve exposed them their faults.
Why your BEST salesmen in the world are your happy clients (included are actionable steps for how best to utilize their services).
The number one reason why email is the most powerful marketing tool on Earth (After hearing this, you’ll want to improve your email chops, ASAP).
How to identify a person’s buying stage (master this, and your campaigns will provide you endless success).
What the rule of reciprocity is and how to use it for boundless personal and financial gains.
How to get people to know, like, and trust you (through selective campaigns, you can focus on their true needs).
Why social proof is EXTREMELY powerful (and how you can use it to put your current income to shame).
Mentioned:
Gary Vaynerchuk‘s jab,jab,hook method
Jay Abraham‘s prowess
Drop Dead Copy
Intro and outro backing music: Forever More by CREO
Raw transcript:
Download PDF transcript here.
John:Hey, everybody. It’s John McIntyre here, the Autoresponder Guy, and it’s time for Episode 58, 5-8, of the McMethod Email Marketing Podcast where you’ll discover basically how to make your email marketing kick ass and make more money with it.
Today, we’ll be talking to Damian Thompson about the three marketing automation campaigns every business should have. Now, this is a topic that I’ve haven’t really talked about on this podcast. I haven’t had too many guests on to talk about it either, but here’s a quick summary of what this is all about.
You can go and get an email software program like Infusionsoft or Office Auto Pilot, and what that software will allow you to do is when someone clicks a link in your emails or when someone visits a page on your website, you can trigger an email that gets sent out to them. Let’s say, for example, I am not using a software like this for myself but supposed...