In this episode, I talk more about why research is (for most interviewers) essential to getting the best interview you can. I also read a passage from The Art of the Interview by Lawrence Grobel about how research is essential to knowing the right questions to ask. 

Through this episode, you'll get some fresh ideas of how to do research on your interviewees no matter the subject you're interviewing them about. You'll also have a solid understanding of why this part of the process is essential to getting the interviews you want.