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Episode 58: Put the PR in Partnership Relationship
It has been said that image is everything. How an organization manages their image can lead to greater momentum and growth, or it can damage their reputation and increase the risk for great loss.
We are thrilled to have Jennifer McGinley, CEO of JLM Strategic Communications join the program. JLM Strategic Communications specializes in Media Relations, Community Outreach and Reputation Management. We ask Jennifer to share her thoughts as to when an organization should engage a Public Relations Firm. She shares that it is not a matter of "if" a crisis will happen, but rather a matter or "when" a crisis will happen. Preparation and media training are keys to a successful communications strategy.
Leaders need to be clear, consistent and authentic and remember that this needs to be the commitment for both external and internal communication. PR is an inside out approach, where the overall message is perfected first with your internal team and employees as they are your best advocates. They support your brand with word of mouth, social media and overall productivity. Jennifer also touches on how PR is focused on the relationship you have internally and the relationships you have externally with your target audience as well as influencers within the market. PR supports the overall strengthening of your brand while building credibility. PR helps with managing and communicating the who, what, when, where, why and how.
We really appreciate her direction for organizations to stay engaged with their audience. Her mindset is 'don't post and ghost'. Be consistent with your activity and message. Remember to put the PR in Partnership Relationship
For more information about Jennifer and JLM Strategic Communications, visit
https://jlmstrategiccommunications.com/
Be sure to Support and Follow us by Subscribing & Downloading.
----more----
If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.
Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.
Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.
Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.
Support and Follow us:
YouTube:
youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6g
Instagram: @
twinstalkitup
Instagram: @
dsbleadershipgroup
Twitter: @
dsbleadership
LinkedIn:
linkedin.com/company/twins-talk-it-up/
LinkedIn:
linkedin.com/company/dsbleadershipgroup/
Facebook:
facebook.com/TwinsTalkitUp
Facebook:
facebook.com/dsbleadership/
Website:
dsbleadershipgroup.com/TwinsTalkitUp
View all episodes
By twinstalkitup
4.9
3838 ratings
It has been said that image is everything. How an organization manages their image can lead to greater momentum and growth, or it can damage their reputation and increase the risk for great loss.
We are thrilled to have Jennifer McGinley, CEO of JLM Strategic Communications join the program. JLM Strategic Communications specializes in Media Relations, Community Outreach and Reputation Management. We ask Jennifer to share her thoughts as to when an organization should engage a Public Relations Firm. She shares that it is not a matter of "if" a crisis will happen, but rather a matter or "when" a crisis will happen. Preparation and media training are keys to a successful communications strategy.
Leaders need to be clear, consistent and authentic and remember that this needs to be the commitment for both external and internal communication. PR is an inside out approach, where the overall message is perfected first with your internal team and employees as they are your best advocates. They support your brand with word of mouth, social media and overall productivity. Jennifer also touches on how PR is focused on the relationship you have internally and the relationships you have externally with your target audience as well as influencers within the market. PR supports the overall strengthening of your brand while building credibility. PR helps with managing and communicating the who, what, when, where, why and how.
We really appreciate her direction for organizations to stay engaged with their audience. Her mindset is 'don't post and ghost'. Be consistent with your activity and message. Remember to put the PR in Partnership Relationship
For more information about Jennifer and JLM Strategic Communications, visit
https://jlmstrategiccommunications.com/
Be sure to Support and Follow us by Subscribing & Downloading.
----more----
If you are looking to learn the art of audience engagement while listening for methods to conquer speaking anxiety, deliver persuasive presentations, and close more deals, then this is the podcast for you.
Twins Talk it Up is a podcast where identical twin brothers Danny Suk Brown and David Suk Brown discuss leadership communication strategies to support professionals who believe in the power of their own authentic voice.
Together, we will explore tips and tools to increase both your influence and value. Along the way, let’s crush some goals, deliver winning sales pitches, and enjoy some laughs.
Danny Suk Brown and David Suk Brown train on speaking and presentation skills. They also share from their keynote entitled, “Identically Opposite: the Pursuit of Identity”.
Support and Follow us:
YouTube:
youtube.com/channel/UCL18KYXdzVdzEwMH8uwLf6g
Instagram: @
twinstalkitup
Instagram: @
dsbleadershipgroup
Twitter: @
dsbleadership
LinkedIn:
linkedin.com/company/twins-talk-it-up/
LinkedIn:
linkedin.com/company/dsbleadershipgroup/
Facebook:
facebook.com/TwinsTalkitUp
Facebook:
facebook.com/dsbleadership/
Website:
dsbleadershipgroup.com/TwinsTalkitUp