Decision makers are executive level stakeholders within a company that are responsible for making decisions and managing resources within their scope. 

There are so many ways on the internet to get to the decision maker 

Here is or summation of some best practices and what to look for in the individual you are chatting with

We are really looking at 3 levels 

1.    The gatekeeper 

2.    The idea person or lackey doing research 

3.    The decision maker 

The gatekeeper:

A gatekeeper is a person who controls or regulates access to a decision maker or other key individual. They act as a barrier between the decision maker and external parties, such as salespeople, recruiters, or other individuals seeking to make contact. The gatekeeper's role is to filter and manage the flow of information, calls, and requests that reach the decision maker, and to protect their time and attention. They can be found in many different organizations, from businesses to government agencies. They can be either formal or informal gatekeepers, in formal one is assign by the organization as a secretary, personal assistant, or receptionist, while in informal one could be a team leader, manager or supervisor who control the access to the decision maker.

1.     Build a relationship with the gatekeeper. Treat them with respect and kindness, and try to understand their perspective. They may be more willing to help you if you build a rapport with them.

2.     Be direct and specific when asking to speak with the decision maker. Explain the purpose of your call or email and how it will benefit them.

3.     Use a personal touch. If you know the name of the decision maker, address them by name in your communication and try to make a connection with them.

4.     Be persistent but respectful. Follow up on your request to speak with the decision maker, but avoid being pushy or aggressive.

The idea Man or lackey doing research

·      A necessary step in the process

·      Could be the end user or  champion of the process

·      Will have the appropriate on the information on the item/project

Questions to ask to drill down to the decision maker 

1 "Can you tell me a bit about your role and responsibilities in the company?"

1. "Who has the final say on this matter?"
2. "Can you tell me about the decision-making process for this project?"
3. "Who is the budget holder for this initiative?"
4. "Can you tell me about the chain of command for this decision?"
5. "Who would I need to speak with to move forward with this proposal?"
6. "Who is the person responsible for this initiative, can you introduce me to them?"

The decision Maker 

1. Look for the person who is accountable for the results of a particular decision or action.
2. Check the organizational chart to see who holds the highest position in the relevant department or division.
3. Research the company or organization's leadership team and identify the key decision makers.
4. Network and ask for introductions to key decision makers from industry peers or contacts.

The UC Moment 

There is always a bigger fish 

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