Let’s all pretend we’re sitting with a drink in hand listening to the waves crash as Doug and Jess talk through thought leadership versus point-of-view insights. We’re putting thought leadership on trial today.

Questions Discussed in Today's Episode: 

• What is a point-of-view insight?
• Why do point-of-view insights cause people to change their course?
• Is search the only benefit to thought leadership? Are there any other benefits to thought leadership outside of driving search?
• Why choose 3-5 insights?
• How do you go about picking insights? 

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