The GTM Pack Show

Episode #59: How to build your product marketing function from the ground up


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In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL.

In this conversation, we dig into:
šŸ’” Establishing the product marketing function from the ground up
šŸ’” How to establish a crystal-clear strategy based on company objectives
šŸ’” Setting expectations with the team & the organization
& more!
#b2b #productmarketing #pmm

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The GTM Pack ShowBy Assetmule