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Episode #59: How to build your product marketing function from the ground up
In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL.
In this conversation, we dig into:
š” Establishing the product marketing function from the ground up
š” How to establish a crystal-clear strategy based on company objectives
š” Setting expectations with the team & the organization
& more!
#b2b #productmarketing #pmm
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By AssetmuleIn this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL.
In this conversation, we dig into:
š” Establishing the product marketing function from the ground up
š” How to establish a crystal-clear strategy based on company objectives
š” Setting expectations with the team & the organization
& more!
#b2b #productmarketing #pmm