In this week's podcast episode, I talk with Joanne Ross Wells, Founder and CEO of JRW Bridal & Couture, about the importance of being authentic in your small business.  Joanne highly values the connection she is able to build with each of her clients by allowing them to truly be themselves and this is only able to occur from a clear understanding of her own set of values and 'why' in her business journey.

During our conversation we took the opportunity to dive deep into the below important areas that have helped Joanne to achieve this clarity:

👉 Knowing your BELIEFS and VALUES;

👉 Knowing your WHY;

👉 Knowing your IDEAL CLIENT.

If you aspire to have a small business where you can TRULY be yourself and attract the most aligned dream clients, then this is the podcast for you!

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A little bit about our podcast guest, Joanne Ross Wells and JRW Bridal Couture:

Joanne’s focus is on designing unique custom gowns for brides and she also loves creating ready-to-wear collections, currently stocked at Bridal by Aubrey Rose here in Perth.   She is inspired by helping brides be the best version of themselves and making their visions come to life. 

Joanne is a well-traveled, creative soul, passionate about helping women LOOK & FEEL good about themselves. She feels blessed by being able to collaborate with women as they prepare for their special events. She considers it an honour to make women’s dreams come true on the most special day of their lives. During her foundation years, she started with having her own luxury lingerie and swimwear label, before she studied Fashion Design on the Gold Coast 13 years ago.

Be sure to seek out Joanne at the upcoming Wedding Upmarket event.  You can find out all the details here https://www.instagram.com/weddingupmarketperth

You can also follow Joanne online: 

Facebook: https://www.facebook.com/jrwbridal

Website: https://www.jrwbridal.com.au/

Instagram: https://www.instagram.com/jrwbridal/

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Find out a little bit more about your podcast host Nikola:

Meet your Small Business Cheerleader & choc chip muffin connoisseur, Nikola With over 20 years of marketing experience, you could say I’m qualified for the job.

With much of that time spent working in retail shopping centres, I’ve worked closely with small business owners (like you), helping them smash their goals and scale their businesses to a point they never thought possible.

And then it hit me… Sick and tired of seeing small businesses being taken advantage of and pressured into spending big bucks for little return by agencies, my mission became clear… I needed to make a change. Armed with the ability to see the bigger picture, and guide clients through my step-by-step blueprint to success, and a goal of bringing cost-effective tried and tested marketing strategies to small businesses and solopreneurs, NW Marketing was born.

My guilty pleasure? well, apart from sticky date pudding, it’s watching lives and businesses be absolutely transformed into people-helping, solution-providing, money-making machines! from the sidelines of course – they don’t call me the Small Business Cheerleader for nothing.

Keen to know more? well… I’m a pawrent to Dash the Whippet (aka NW Marketing’s barketing manager), I’m a sucker for trashy reality TV (Teen Mum and 90 Day Fiancé are my go-tos), I’m allergic to exercise (Bootcamp’s excepted) and I was named “little, but loud” at my year 7 graduation (guess what?... nothing’s changed!) Nothing makes me prouder than digging through the marketing trenches with you, making you feel comfortable on your journey, and watching you get the results you’ve always desired.

Website: https://www.nw-marketing.com.au/

Download my FREE '5 Steps to Reduce Marketing Overwhelm' eBook Guide: https://www.nw-marketing.com.au/5-Keys-Steps-to-Reduce-the-Marketing-Overwhelm

Remember, you got this!

Nikola - NW Marketing
THE SMALL BUSINESS CHEERLEADERⓇ