In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing.  The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert,

Guest Host: Sam Boonin

Sam Boonin: Sam Boonin is VP of Product Engagement at Zendesk, where he leads a team that combines interaction design, product management and analytics to improve the overall product experience.  Sam has spearheaded the creation of the Zendesk Benchmark, which enables over 15,000 organizations to compare key performance with their peers across industries, countries and target customers.

Related Links:

http://blog.totango.com/2012/06/zendesk-uses-totango-to-manage-their-customer-success/

http://www.zendesk.com/

http://www.totango.com/

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