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James and Brandon tackle the next chapter in Chris Voss's book never split the difference "Bending their Reality". In this episode the nuts and bolts and back and forth of negotiation are discussed, along with the shocking revelation behind the title of the book. listen close and you just might hear one of the greatest jokes ever told: and as always the UC moment is something to remember and move forward with. Ladies and Gentleman this is "Bending their Reality" 

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