John Moran's Daily Message

Episode #6 Build Your Confidence to Survive in a Tight Real Estate Market


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Want to know how to survive a tight real estate market?  Yes, yes,  work harder.  Yes, yes, work more. Yes, yes, work smarter.  Yes, all that… yes.

Do all that AND at the same time do these three things:

1.   Absolutely convince yourself you can help people buy or sell real estate.

2.  Absolutely convince yourself that buyers and sellers will do better with you than without you.

3.  Absolutely convince yourself that you are a great Realtor.

Feel me here?

People hire confident people to do things.  And… and… the bigger the thing… the more confident people want their “guy” to be.  Right?

If you’re going in for heart surgery, you want your surgeon to be 100% convinced they know what they are doing.  You don’t want the, “Let’s give it a try” person.

It’s the same thing with selling real estate.  Absolutely convince  yourself that you are the best person for the job and that confidence will emanate from you.

It becomes a self fulfilling prophecy.  You believe it which makes them believe it which makes you believe it even more.

So how do you convince yourself?  Here’s how.

1. Study the market so you know what’s going on, what is selling, how long it’s taking to sell, at what price points do properties sell… and so forth.  Study and know the market.

2. Practice your scripts so you know what to say.  Once you are confident with what to say you can really focus in on listening to what your buyers and sellers are actually saying.  This will allow you to come across as professional, knowledgeable and highly capable.

3. Finally, have confidence in yourself.  The fact that you are reading this now is proof enough that you are smart, engaged and driven to be a great Realtor.

In sum. In sum.

People want to hire people who are confident (not cocky or arrogant - confident, secure and humble) in their ability to do a job so put in the work, do the research, practice your scripts and dialogs until you are absolutely convinced you are the best Realtor for the job of helping someone - anyone - buy or sell a property.

Operate that way for a while and let’s see how you do.  I bet you’re going to like your results.

You got this. Here we go. Let’s get it.


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John Moran's Daily MessageBy John Moran