In this episode, the hosts discuss the importance of effectively communicating their value as a vCISO (Virtual Chief Information Security Officer) and how it applies to other industries as well. The hosts discuss the need to understand the client's problem and align with their motivations.  The hosts share their personal stories and experiences in building relationships with clients and the importance of empathy and understanding. The conversation explores the importance of storytelling in communicating value and building relationships with customers. The hosts discuss how stories can create a connection and evoke emotions, making it easier for customers to understand the value being offered.

For more information on the CvCISO Training Academy, visit: https://academy.securitystudio.com/