Welcome to YourMarketingPodcast. This is Series One – How to Start a Successful eCommerce Business in Less than 30 Days. In this step-by-step guide, you will learn how to quickly launch an eCommerce store and start seeing those sales roll in! And here’s your host…Ishani DePillo.

Hello, everyone. Ishani DePillo here. Today’s podcast is going to be an interesting one – talking about creating worthwhile visuals through an audio podcast. Definitely going to be a bit challenging, but I think we can pull it off.

Real quick, let’s recap the last podcast in case you missed it. It was all about product development and how to successfully create and manufacture a product to sell. By now you should have a prototype or a sample of your product. On Today’s episode, we are going to be covering some really stellar ways to capture photos and videos of your product, using that sample product or prototype.

I say sample or prototype because You don’t want to wait around for the bulk order to arrive because that could take months and you want to keep moving forward. Using the sample or prototype for photos and videos can help save you time and launch faster, especially since editing video and photos can take some time.

It seems like photos and videos are taking over the world! Ok, I’m exaggerating a bit. But with 1 billion active users on Instagram and 1 billion hours of videos watched every day on YouTube, the way of the world is heavily dominated by visuals. Your customers want to see, feel, and experience your product before they commit to making a purchase. And to be very successful in selling your product, you, the brand, needs to provide that.

So how do you create worthwhile visuals that speak to and engage your target customers? Let’s start with the bigger elephant in the room first: VIDEOS. Customers nowadays have the mindset of ‘try before you buy’ and that reshapes how people shop.

Did you know that in the past year, 40% of users turned to YouTube to learn more about a product before they bought it? Crazy right?

And according to Unbounce, adding video to a landing page can boost conversion rates by 80%. So what does this mean to you? The underlying take-away here is that you need videos that feature your products and you need them to launch your website.

So since your customers want to “experience” your product before they buy it, you need to create a video that brings life to your product. To do that:

Start with a video strategy. Think of your favorite product. Have you seen their commercial?  I’d bet that the commercial struck a chord with you. With this in mind… launch a video marketing strategy. 

Start with goals for your video: Your video needs bring awareness to your product, to have your target audience consider your product and lastly decide to purchase your product. So that’s awareness, consideration and decision.Next, think of your target audience because you need to create a video that will connect with them: What’s their age, are they male or female, or both. Also, use your target audience as a guide to choosing the talent to be on the video.Then, Start to think about the story you want to tell. Remember it needs to be one that will resonate with your prospective buyer. One that will motivate them to buy your product. The basic framework for your video should be to: Bring up the customer’s pain point or problem.Introduce your product.Provide the solution. This is how “the product your selling” solves the problem.And lastly keep it real. Authenticity speaks volumes.

We interviewed Emily Briggs, our in-house videographer for Your Marketing People. She shared some starting points when coming up with your video strategy for your first product video

Once you’ve got the concept nailed down, workout the details. How long does your video need to be? Which scenes do you need to include? Do you need a voice over? How will you film it – with an actor, w