Episode 6 
Disruptive Thinking - Gavin Ivester, Director, Design & UX, Webex Devices

Episode length: 15 minutes

Gavin says that sometimes we need to disrupt ourselves to figure out radically simpler ways to deliver customer value. Gavin and his team are taking on the challenge of measuring and rewarding simplicity. The principles can help teams apply their own diagnostics to see if they’re headed in the direction of building products people truly love to use.

Key Moments:

0:45 Product principle definition

1:26 Principles are a diagnostic to test your own work.

2:25 Principles are about both product and practice.

4:07 Keep things simple is the hardest principle to follow.

7:30 Vision to create the world’s greatest collaboration platform.

11:35 Why B2B brands matter.

13:20 Love is the principle that propels an organization forward most.

Episode Transcript: https://cisco.box.com/s/ngxgc6bibeww8lkukosuwjg1eqpuuvk7