There’s a lot of talk about data literacy in the enterprise. Ishit Vachhrajani, Enterprise Strategist at Amazon Web Services (AWS) and the former Global CTO at A+E Networks, prefers the term “data proficiency.”

“It’s not just about being data-aware or being data-informed, but really developing proficiency to put that data to use, and do that at scale,” Vachhrajani told Tim Crawford in Episode 6 of the Ahead of the Pack podcast.

Data proficiency should apply across the enterprise, beginning with the C-suite and extending beyond the roles that traditionally deal with data, he said. But the challenge for many organizations is infusing this mindset.