In episode 3 of The Public Relations Podcast, we look at how to approach your first media interview. What should you do when the phone rings and how can you prepare? We've got step by step instructions you can follow as you listen to the public relations podcast, as well as an example to illustrate how to do it. Also, why it should be you who does media interviews and why saying yes could hugely benefit your organisation. We also look at the best format for press releases and more on how to develop your media story "hooks".