<p>Welcome back to another episode of Marketing Jukebox. In today’s show we welcome back Yadin Porter de Leon to continue our conversation in Part II of this interview. Yadin is the Global Executive Content Strategist for VMware, and has the difficult job of trying to reach very senior level executives in large accounts that are in the IT department.</p>

Welcome back to another episode of Marketing Jukebox. In today’s show we welcome back Yadin Porter de Leon to continue our conversation in Part II of this interview. Yadin is the Global Executive Content Strategist for VMware, and has the difficult job of trying to reach very senior level executives in large accounts that are in the IT department.

Episode 6 - How to build trust with your executive audience

Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies.  Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Technology innovation like artificial intelligence is rapidly creating new possibilities for scaling B2B go-to-market strategies. Get real-world insights from leaders and domain experts in enterprise accounts. Episodes are typically 15-20 minutes on very specific areas within broad topics like demand gen, marketing operations, content marketing, business buying behavior, sales development, messaging, alignment with sales, org structure/development, martech, funnel optimization, and advanced segmentation and targeting strategies. Help us start a movement to transform B2B marketing by sharing evolving knowledge of what really works.

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Episode 6 - How to build trust with your executive audience

Episode 6 - How to build trust with your executive audience