In this episode of Scaling Japan, we are joined by Nathan Hoernig. He is the founder of Humble Bunny, a digital marketing and design company in Tokyo. He shares his experience of what it is like to grow a company from the family stage and the beginning process of employee recruitment. Nathan Hoernig also provides helpful insights into the importance of creating and maintaining company culture.

Links from Guest Appearance 

LinkedIn

Humble Bunny 

(1:17) Introduction to Humble Bunny

(5:05) Experience with growing company from family stage (1-3 people)

(6:22) Hiring first full-time employee

(8:26) Risk tolerance during recruitment process

(12:58) Experience with growing company from 4-10 people

(15:07) Company culture from a leadership perspective

(22: 21) Importance of communicating with managers

(23:29) Mid level employees

(29:37) Nathan Hoernig’s personal learnings of 2021 as a leader