By Tyson Batino
5
55 ratings
The podcast currently has 96 episodes available.
Welcome to an extra episode on the Scaling Japan Podcast. Today, we're bringing you an insightful, in-depth conversation on how to effectively localize your marketing in Japan. Join experts Nanako Aramaki and Nathan Hornig as they share practical strategies and crucial insights to help businesses adapt to the Japanese unique marketing environment.
Throughout this episode, we’ll cover the essentials of high-context culture, adapting marketing content, common mistakes made by foreign companies, and proven approaches to build trust with Japanese consumers. Nanako and Nathan also dive into the subtleties of Japanese language use in marketing, the importance of social proof, and when to consider creating new content versus localizing existing material.
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Timestamps:
Connect with Our Speakers:
Nathan Hoernig:
Linkedin : https://www.linkedin.com/in/digitalmarketingjapan/
Humble Bunny : https://www.humblebunny.com/
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Nanako Aramaki
Linkedin :
https://www.linkedin.com/in/nanakoaramaki/
TAMLO : https://tam-tamlo.com/
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Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re thrilled to host Vijayalakshmi, a seasoned entrepreneur with over 13 years of experience in entrepreneurship, innovation, and education. Vijayalakshmi is the founder of FOX Academy and ATIK Energy Solutions.
Vijayalakshmi dives deep into the startup visa process, sharing who should consider applying, the limitations involved, and specific insights into Hokkaido’s Startup Visa Program. She covers essential requirements, from eligibility criteria for various types of startups to the critical steps in creating a business plan.
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Timestamps:
02:53 Starting the Journey | How Viji Obtained Her Startup Visa
05:46 More About the Startup Visa | Who Should Apply and Limitations
07:11 About Hokkaido’s Startup Visa Program
11:17 What Hokkaido Looks for in Visa Applicants
13:18 Eligibility for Non-Tech Startups
15:49 Process for Obtaining the Startup Visa
18:47 Essential Business Plan Details | Expected Timeline
26:05 Support Available from the Local Government
29:08 Business Restrictions During the Startup Visa Period
31:12 Costs Associated with the Startup Visa
32:16 Tasks Required of Applicants
33:33 Tips for Applying for a Startup Visa
36:21 Transitioning to the Business Manager Visa
40:12 Support Options for the Business Manager Visa
44:50 Costs Associated with the Business Manager Visa
46:28 Major Advantages of Starting with a Startup Visa
48:59 Post-Company Formation Filings
51:25 Office Requirements for Startup Visa vs. Business Manager Visa
54:59 Post-Incorporation Notifications for Company Setup
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Connect with Vijayalakshmi on LinkedIn
Explore courses at FOX Academy
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Japan Scalers Podcast! This week, we’re thrilled to have Paul McMahon, founder of Tokyo Dev, a leading platform that helps software developers navigate and secure job opportunities in Japan. Tokyo Dev has become an essential resource for those looking to break into Japan’s competitive tech industry.
In this episode, Paul takes us through his entrepreneurial journey, sharing how he built Tokyo Dev from the ground up and leveraged his deep knowledge of both Japanese and international tech ecosystems. Tune in to hear Paul's story and the invaluable insights he's gained along the way in creating Tokyo Dev as the go-to platform for developers aiming to grow their careers in Japan!
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Show Notes:
00:00 Intro
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Links from Guest Appearance :
Paul's LinkedIn | TokyoDev
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. In this episode, we welcome Dr. Arnar Jensson, CEO of Cooori, a cutting-edge AI-powered language learning platform. Dr. Arnar brings a wealth of experience in scaling businesses in Japan's unique market. Cooori has made waves with its innovative approach to language learning, combining advanced technology and human-centered design to enhance education.
Join us as Dr. Arnar dives into his journey with Cooori, navigating the B2B market in Japan, uncovering competitive advantages, and sharing insights from his experience in the different stages of business growth. He also offers valuable tips for companies looking to expand into new markets and adapt their strategies for survival and success. This episode is packed with practical advice for scaling your business in Japan and beyond.
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Show Notes :
00:00 Intro
1:48 What is Cooori?
3:30 Dr Arnar & Japan
5:58 B2B market
8:46 Competitive advantage
10:38 Stage 1
24:00 Unique insights in stage 1
26:48 How did you adapt your personality for stage 1?
32:07 Stage 2
42:00 What advantages did you get in stage 2?
47:58 Unique insights
49:08 Current progress
52:45 What are some important factors in your mind when moving to another market?
54:35 Several things that help your company to survive.
1:00:14 Messages for listeners
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Reach out to Dr Arnar Jensson
Learn more about Cooori!
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this episode, we’re excited to have Apolline Daimaru, a branding expert with a wealth of experience in helping businesses establish their identity in Japan.
Apolline dives deep into the world of branding, sharing her insights on how startups can effectively build a brand, the tools and components involved, and the timeline for creating a lasting impression in the market. She also discusses when startups should start investing in branding, common mistakes made in Japan, and how understanding Japanese culture plays a crucial role.
Tune in as she covers these topics and more, including trends in Japanese branding and a few fascinating rebranding projects.
---Timestamps:
00:00 Intro
3:55 What is Branding?
8:28 Branding for startups
11:49 Building a brand & tools and components involved in creating a brand
14:03 How long does the branding process take for startups & small businesses
16:39 When should a startup start to invest in branding?
22:18 Some steps startups could take to create their own brand
26:22 Pros & Cons of in-house branding vs freelance/agency
31:18 What are some common mistakes that startups in Japan make
34:50 How important is understanding Japanese culture for successful branding?
43:22 Branding trends happening among Japanese people
48:45 Example rebranding projects
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Reach out to Apolline on her LinkedIn here
Visit nowthen on their website here
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. Today we are joined by Yuga Koda, the CEO of Nihonium, a company dedicated to helping SaaS companies successfully enter the Japanese market. Nihonium works closely with foreign software companies, guiding them through the complex process of localization and adaptation to Japan's unique business landscape.
Join us in this episode as Yuga shares insights into the software gaps in Japan, how Nihonium supports the growth of foreign software companies, and the crucial role localization plays in building trust with the local market. We’ll also dive into cultural differences between Japan and the West, and Yuga will provide key advice for startups looking to establish themselves in Japan.
Stay tuned for a deep dive into navigating Japan's evolving tech ecosystem.
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Timestamps:
00:00 introduction
2:36 How Nihonium is helping SaaS companies enter the Japanese market?
9:05 What area of software are Japanese companies lacking?
11:41 Are domestic startups in Japan filling up the software gap?
12:23 Entry options for foreign software companies.
32:23 Gaining trust out of the local market/ Why is localization so important?
41:46 Cultural differences between Western vs Japan
51:50 Marketing in Japan
1:10:13 Advice for startups entering into Japan
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Reach out to Yuga on his LinkedIn here
Visit Nihonium on their website here
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Japan Scalers Podcast. In this episode, we are joined by Eran Galperin, founder and CEO of Gymdesk, a leading software platform revolutionizing gym management. Eran walks us through the critical stages of building Gymdesk into a thriving business, from finding product-market fit to scaling across different stages of growth.
Join us as Eran shares valuable insights into his competitive advantage, the challenges he faced in developing a strong product, and the pivotal moments that shaped his approach to recruitment, content marketing, and expansion. He even offers a glimpse into the unique opportunities in the Japanese market, and how Gymdesk has adapted to global needs
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Show Notes:
0:00 Intro
2:51 What is Gymdesk?
5:13 Erin's competitive advantage
8:47 How long did it take for Erin to have a strong product-market fit?
10:04 Beginning stage of Gymdesk
15:37 What are the advantages you had & how did you successfully utilize them?
23:45 Would you like to share any insights regarding the first stage of business?
30:16 Eran shares second-time founder advantage
32:40 Eran’s content marketing experience
35:55 How did you adapt your personality for stage 1?
39:11 Stage 2, a redesign in early 2020, followed by growth
43:50 Gradual internal team expansion, learning from outsourcing mistakes
49:51 Unlocking Yourself & Recruitment
54:39 Challenges in Stage 2
58:36 What would you define as Stage 3?
1:03:34 Japan market
1:13:11 Conclusion
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Links from Guest Appearance :
Eran's LinkedIn | Gymdesk
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan
Discover how SmartStart can simplify your journey and fuel your growth in Japan : https://smartstartjapan.com/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
In this episode of the Japan Scalers Podcast, Tyson chats with Ray Sato, co-founder of Grow and former lead recruiter for Uber Eats in Japan. Ray shares his journey from being the first recruiter for Uber in Japan to scaling the team from 10 to 120+ employees across APAC, contributing to Uber Eats reaching a $1 billion run-rate. He discusses the competitive strategies and challenges that helped shape Uber Eats' success.
Ray also offers insights into key topics such as recruitment pipelines, OKRs & KPIs, employee value propositions, and his experience launching Grow, a recruitment agency that achieved $3 million in revenue during its first year.
Tune in for valuable lessons on scaling, overcoming challenges, and driving growth in fast-paced startup environments!
Timestamps:
0:00 Intro
3:40 Ray's Story at UberEats
7:31 Services of UberEats
10:16 Ray’s Competitive Advantages
17:17 Uber’s Competitive Close Rate
21:15 Challenges & How Ray Overcame Them
33:21 Advice from Ray
42:37 OKRs & KPIs Insights
45:50 Recruitment Pipeline & Internal Processes
52:42 Employee Value Proposition (EVP)
59:52 Fintech Support to Sales Ratio
1:00:21 The 4 Stages of Growth
1:12:37 What is Grow?
____________________________________
Links from Guest Appearance :
Ray's LinkedIn | Grow's Website
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan:
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast. Today we are joined again by Beau Becker, the CEO of Reiwa Pharmaceuticals in Japan. Reiwa Pharmaceuticals produces an anti-flush drink called Akan and has experience incorporating in Japan and helping others incorporate in Japan.
Join us as Beau talks about his experiences whilst creating a bank account in Japan and the recommendations for the best banks for foreign entrepreneurs and workers in Japan.
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Show Notes
0:00 Introduction
5:03 The Four Stages of the Fast Track Banking Strategy
28:37 About the Required Residence Status
32:51 Limitations and Technicalities of an employment business
34:27 English Service Banks in Japan
36:22 What Kind of Stamps Are You Going to Need?
38: 55 About the Account Booklet
41:45 Mega Banks
47:21 Different experiences with Shinsei Bank
50:33 Online Banking
56:51 The Business Plan and Needing a Website
1:00:23 Credit Unions
1:04:10 Does He as a Service provide advisory to Companies that need help with the Business plan for these loans?
1:10:43 Final Thoughts
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Reach out to Beau on his LinkedIn
Be sure to check out Reiwaseiyaku and their Instagram
Beau also wrote two extremely popular articles on creating a bank account and incorporating a company, which you can find below:
https://www.linkedin.com/pulse/guide-corporate-banking-japan-beau-becker/
https://www.linkedin.com/pulse/guide-incorporation-japan-beau-becker/
---
Exciting News for Getting More Sales in Japan !!
We are thrilled to launch our live cohort course: "Mastering Sales Decks for the Japanese Market" hosted by Tyson Batino.
This online program is for CEOs and sales professionals eager to enhance their sales pitches and improve their chances of securing meetings with Japanese corporate decision-makers.
https://scalingyourcompany.com/salespamphlet/
---
Send in a voice message:
https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message
Welcome to another episode of the Scaling Japan Podcast! In this special solo episode, Tyson dives deep into the questions posed by his LinkedIn audience, providing practical answers that every aspiring podcaster and business leader in Japan needs to hear.
Tyson pulls back the curtain on his podcasting journey, sharing invaluable tips on how to start and scale a podcast in Japan. He also delves into the lessons learned from mistakes made along the way and offers advice on how to avoid common pitfalls.
Check out the Scaling Japan Podcast | Tyson's LinkedIn
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TimeStamps :
0:20 Starting a podcast in Japan intro
01:11 Personal & Professional impact of doing a Podcast
04:12 How has it helped the people you've interviewed
05:09 Impact on the broader system of audience
08:33 Approaches to solving Listener's feedback
12:55 Distribution platforms & SEO in Japan
18:42 Marketing growth for podcasts
24:43 Tools used
31:48 Practicing & Rehearsing
33:32 Recording equipment
35:34 Preparing recording environment
36:02 Choosing guests
40:47 Mistakes made as a host
41:37 How to prevent those mistakes
44:33 Co-hosting & Remote podcasting
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch Lab :
Discover how Launch Lab can simplify your journey and fuel your growth in Japan :
https://launch-lab.jp
---
Send in a voice message:
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