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Episode 6 - How We're Driving Drivers to Tire Shops
Nokian Tyres doesn't have a blimp or a mascot. Instead, we focus on marketing tactics that target drivers and send them to dealers' shops. Director of Marketing Hans Dyhrman explains how in the latest episode of the Nokian Tyres Journey Podcast.
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By Nokian Tyres
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Nokian Tyres doesn't have a blimp or a mascot. Instead, we focus on marketing tactics that target drivers and send them to dealers' shops. Director of Marketing Hans Dyhrman explains how in the latest episode of the Nokian Tyres Journey Podcast.