On the 50th episode of the Nokian Tyres Journey Podcast, we dive into what made 2024 successful for Nokian Tyres and our partners. We chat with Vice Presidents Lauri Halme and Tommi Heinonen about our growth and customer relationships. We chat with tire shop owner John Linder about the rollout of the "home run" Nokian Tyres Remedy WRG5 all-weather tire. And we travel to Dayton for a visit with Warehouse Lead Jonathan Hall about the growing culture at our North American factory.

Niagara Battery & Tire started selling Nokian Tyres products just over two years ago. On this episode of the Journey Podcast, we check in with them to see how the relationship is going, why they signed on in the first place, and why they would recommend Nokian Tyres to customers and fellow dealers. Plus, we dive into the unique weather in the Niagara region, and how it plays into their product recommendations to consumers.

Nokian Tyres is celebrating 90 years since we invented the winter tire. In honor of the milestone, we're taking listeners behind the scenes to experience a treacherous winter tire film shoot. How did our flagship Nokian Tyres Hakkapeliitta winter tires help avoid disaster? Plus, Hakka Ambassadors weigh in on why they love Nokian Tyres winter tires.

Celebrate with us at NokianTyres.com/Winter90.

The all-weather tire celebrates its 25th anniversary this week! In honor of All-Weather Week, Nokian Tyres sits down with two experts in the only true year-round driving solution. Nick Fox of Gills Point S has sold all-weather tires for years as a dealer in Montana, Idaho and Utah. What is the key to educating drivers? And Nokian Tyres Development Manager Leo Hillman discusses how the inventor of the all-weather tire continues to serve as a leader, with six generations of all-weather products.

On September 19, Nokian Tyres celebrated the grand opening of its new tire factory in Oradea, Romania. We attended the event and spoke with Senior Vice President of Operation Excellence Adrian Kaczmarczyk about how the factory represents our larger global business strategy.

Plus, we are excited to invite dealers to get involved in two campaigns that celebrate major milestones for Nokian Tyres and our industry.

How is tire testing in Spain helping Nokian Tyres develop tires for North American roads? And how is a tire shop in Alaska preparing for an electric future? Nokian Tyres sits down with a tire test leader at Hakka Ring in the deserts of Spain to discuss tire testing at the state-of-the-art facility, then journeys to the Land of the Midnight Sun to explore how Alyeska Tire is embracing EV drivers.

It's an electric journey in the automotive space these days. As more drivers opt for electric vehicles, how is Nokian Tyres meeting their needs? A popular EV expert dives into why he, and a growing number of his fans, are Nokian Tyres customers.

Then, Nokian Tyres Vice President of Product Management Marko Saari stops by to explain our Electric Fit symbol. How do we ensure the latest generations of all our tires are seamless fits for EVs?

Learn more about Nokian Tyres' EV-ready tires at NokianTires.com/EVs.

Nokian Tyres has completed the ramp-up stage at its North American factory in Southeast Tennessee. On this month's show, we chat with Dayton Factory Warehouse Manager Keith Wilkerson about the significance of Nokian Tyres' new finished goods warehouse at the campus. And we catch up with Test Engineer Marc Cooper about our increased testing efforts in North America.

Protecting the environment is a vital pursuit, but it can be hard to connect the dots from sustainability to a tire's value to consumers. Thrive Regional Partnership's Rhett Bentley is accustomed to pitching how green practices can lead to growth. The chief communications officer weighs in on how to turn sustainability into a value proposition for drivers.

How will Nokian Tyres' new all-weather tire help tire businesses grow? Linder Tire Owner John Linder talks about how the new Remedy WRG5 tire will help him serve his customers and build loyalty to his business.