What does Nokian Tyres' new ELECTRIC FIT symbol mean for drivers and tire dealers? Nokian Tyres Head of Product Management Marko Saari discusses it in detail in a special bonus episode.

Nokian Tyres is pleased to introduce ELECTRIC FIT, a symbol that signifies that every Nokian Tyres product is a seamless fit for electric vehicles. What does the symbol mean, and how do we test tires to meet the demands of EVs? Head of Product Management Marko Saari drops by to explain.

Then, Ben Morris of Gills Point S Tire and Auto in Oregon speaks with us about he addresses the needs of his EV customers.

Learn more about our quest to satisfy the needs of EV drivers at NokianTires.com/ElectricFit.

As hiring nears completion at our North American factory in Dayton, Tennessee, dealers and drivers are buying Nokian Tyres products that are crafted in the USA. Why does that matter to retailers and consumers? We sat down with Zurcher Tire COO Carson Cornelius to discuss the impact of the "Crafted in USA" story on his business and customers. Plus, an excerpt for our recent episode that went behind the scenes of our journey to Europe with the New York Times.

The New York Times visited Nokian Tyres in Romania and Helsinki for a front-page feature story that ran May 5. Host Wes Boling joined the journalist on the trip and offers a behind-the-scenes account of the experience.

Popular college football journalist Steven Godfrey joins this month's show to share his favorite off-the-beaten-path destinations in the sport. He also shares his experience on our all-weather tires and previews year two of the partnership between Nokian Tyres and his podcast, Split Zone Duo.

Then, Hope Valenti chats with Dayton Factory EHS Manager Darren Bakkestuen about sustainability efforts at the award-winning facility.

Dealers are getting excited about Nokian Tyres’ new Outpost nAT, which is made at the Dayton Factory. On this month’s episode of the Journey Podcast, Owner Judd Huffman of Alray Tire in Boone, North Carolina explains why he’s “stoked” for the new all-terrain tire, and why he’s proud to be a growing Nokian Tyres customer. Then we drop by the Dayton Factory to talk with Collin Beam and Kevin Browning about a powerful mentorship program that helps train new employees and cultivate leadership at the award-winning facility.

Benoit Sarrazin joins this month's show to discuss changeover season in Quebec, which was recently named by Nokian Tyres voters as the place with the worst roads in North America.

Then, Josh Tenge drops by to discuss his appreciate for Nokian Tyres products as a member of the Rocky Mountain Audi Club.

On this month’s Journey Podcast, Utopia Tire General Manager Tim Paich explains how he turned customers into members of the Cult of Hakkapeliitta – and why we’re the only brand drivers recommend to each other in the waiting room.

Then, Instagram creator Brock Keen joins us to recount his adventures at Little Ivalo and Georgetown Lake, and to discuss why he was so interested in partnering with us.

This month, we visit with customers at Little Ivalo, our winter test event in Copper Mountain, Colorado. We speak with dealers from Florida to North Dakota about their relationship with Nokian Tyres, how they’ve successfully sold our products and what they think about the Little Ivalo experience.

Nokian Tyres announced the creation of 75 jobs and construction of a warehouse at our Dayton, Tennessee factory, where we plan to double production by 2024. Dayton Factory Operations Director David Korda drops by to discuss the big news.

Plus, Fetzer Tire's Howie Fetzer details the importance of the all-weather Nokian Tyres WR G4 to his business's success and his family's safety.