Shop Manager Wes Catlin joins us from Soldotna, Alaska to discuss how the Nokian Tyres Hakkapeliitta 10 helped Alyeska Tire set records in 2021. Also, some big news about a couple records of our own last year!

We've launched a new all-terrain tire, the Nokian Tyres Outpost Family! On this episode, learn how the new all-terrain, all-weather Outpost AT and APT help drivers and dealers Extend Their Boundaries.

Watch the tire's launch here: https://virtual.nokiantyres.com/event/na/20220119/sign-in

4:30 -- Interview with Nokian Tyres Director of Products Steve Bourassa

14:45 -- Adventure Journal's Justin Housman discusses his experience with the Outpost APT

Read his full review: https://www.adventure-journal.com/2022/01/review-nokians-new-outpost-apt-are-the-dream-small-adventure-rig-tire/

Nokian Tyres Vice President of Sales Tommi Heinonen discusses the company's highlights and challenges in 2021 and previews an important year ahead. Then, Canadian driver Rick Hunter recounts how his Nokian Tyres all-weather products helped him survive a harrowing journey through British Columbia's recent floods.

Nokian Tyres Director of Products Steve Bourassa drops by to go deep into the benefits of the Nokian Hakkapeliitta 10. Then Chandler Burgess from Killington Ski Resort dives into how his company partners with Nokian Tyres to market to the winter audience.

Jason Williams of Jack Williams Tire drops by to discuss why he calls Nokian Tyres "the Apple of tires." Then, we chat with the crew from the Overcrest podcast about a unique event we sponsored.

Atlantic Tire's Ron Causey drops by to discuss how he works with retailers to sell Nokian Tyres' all-season products. Plus, some big news is coming out of our Dayton Factory!

We speak with Tire Business Editor Don Detore about key industry trends, lessons tiremakers and dealers learned during the pandemic, and his impressions of Nokian Tyres. Plus, some big news from our North American factory!

Out of Spec Studios Founder and electric vehicle expert Kyle Conner drops by to explain why his experience with Nokian Tyres' products has caused him to fall in love with the brand

Nokian Tyres doesn't have a blimp or a mascot. Instead, we focus on marketing tactics that target drivers and send them to dealers' shops. Director of Marketing Hans Dyhrman explains how in the latest episode of the Nokian Tyres Journey Podcast.

Nokian Global Head of R&D Olli Seppälä drops by to discuss what makes the new Nokian Hakkapeliitta 10 a "proper freaking winter tire." Plus, we discuss a big sustainability highlight and a bulletproof way to protect drivers on the road.