Plaza Tire President Mark Rhodes stops by to discuss his company's pilot program for the new Nokian Tyres One. Plus, we discuss another big product released last month and massive growth at our North American factory.

Nokian Tyres North America Director of Sales Tommi Heinonen joins us to recap 2020 and explore the company's priorities in 2021, with emphasis on how our actions will fuel our partners' growth.

Northwest Tire Vice President Kory Grossman drops by to share what he's learned about selling tires, after more than two decades offering Nokian Tyres products to drivers in the Upper Midwest.

Plus, we have some exciting sustainability news to announce!

Episode 1 - How Dealers Have Thrived Amidst COVID-19 by Nokian Tyres

Journey Podcast -- Intro by Nokian Tyres