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Episode 6 - Howard Shimmel & Michael Strober
It’s a fascinating time in media. Fragmentation fuels consumer choice and marketers are left navigating a rapidly changing landscape. Data and technology enable consumer targeting in ways we’ve never seen before. Media heavyweights and former colleagues Howard Shimmel and Michael Strober enter the ring to discuss the television marketplace, the importance of Addressable and why marketers are embracing it to drive deeper engagements with consumers.
Hosted on Acast. See acast.com/privacy for more information.
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By Dennis Camlek
4.8
2424 ratings
It’s a fascinating time in media. Fragmentation fuels consumer choice and marketers are left navigating a rapidly changing landscape. Data and technology enable consumer targeting in ways we’ve never seen before. Media heavyweights and former colleagues Howard Shimmel and Michael Strober enter the ring to discuss the television marketplace, the importance of Addressable and why marketers are embracing it to drive deeper engagements with consumers.
Hosted on Acast. See acast.com/privacy for more information.
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