InterWork Alliance Launches to Standardize Token-Powered Ecosystems Worldwide. Companies want to be able to create token-based business models without having a platform technology in mind. For this approach to work, standards are urgently needed around defining what a token is and how its contractual behaviors will work,” said InterWork Alliance President Ron Resnick. “The Alliance was created to serve as the organization where this essential work happens. By bringing great technology and innovative business leaders together to deliver the market-driven specifications needed to facilitate interworking, the Alliance can deliver a proven, standard approach that is required to bring consumer trust into this space